Satisfaction has to do with needs, perceived or real. These days advertising is in charge of convincing us that we have needs. Advertising is a relentless, nagging element, that almost seems ubiquitous, until we look inside. Inside myself there is no advertising. There I can come in touch with my real needs.
Gaby and I have a policy of not looking at billboards anymore. We just don't look at them, don't comment them. They aren't part of the landscape. It's kind of like having the AdBlock activated in your web-browser. Just a blank space.
Actually, in my mind, the billboard isn't there either,
just the air, the sky,... which are very satisfying in themselves!
just the air, the sky,... which are very satisfying in themselves!
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